Top Ten Green IT Solutions:
- Virtualization
- Data Center Optimization
- Power Management
- Data De-Duplication
- Electronic Waste Management
- Cloud Computing
- Carbon Accounting & Management
- Teleconference
- Telecommute/Telework
- Paperless Solutions, Document Management
I could be here all day discussing vendors, but I won't go down that rabbit hole, I'll just say brush up on your VMware skills and all the extra moving parts that go with it. For every dollar of VMware sold their is $15 dollars worth of auxiliary needs and wants. I personally favor VMware because it rocks!
Bonus Green IT Solutions:
11. Green Printing (http://www.reducetoner.com)
12. Software Cholesterol
Green IT is a marketing fad: yes and no!
Back in 2009, when I started the Green IT Practice for EcomNets, I was optimistic that every company would adopt the top 10 strategies for Green IT immediately. After gaining no visible business, I realized that I was the consummate early-adopter. Back then, nobody knew there was a chasm to cross, in fact I had to explain to IT professionals that Green IT is more than being on the Internet. It is, in fact, energy efficient computing from the desktop to the data center, from hardware to software, and from manufacturing to waste management.
Many organizations have recently developed Green IT or Sustainability in IT just to have that practice available just for money's sake. Only a few have started their practice as a go to strategy because they believe in it. Beware of all the also-ran's. The problem with this idea of adding another product line, is that you may miss the essence of the movement without education. Does your values line up with the Green Movement, or do you comply to recent legislation? I say be the early adopter, and help create the standards. We take a Sarbanes-Oxley approach to how we assess IT environments for sustainability.
Leadership is needed in Sustainability!
Back then we thought that talking to newly appointed Directors of Sustainability was all we had to do. For the data center we wanted to talk to the CIO and Facilities Operations, only to find out they don't play well with each other. We soon learned that upper management had to lead Sustainability efforts. They had to mandate that facilities, IT departments, and Sustainability Managers work together. At a typical data center mechanical engineers parked their trucks in the back, and IT engineers parked their sports cars in front. If they had a Sustainability Director, they had no line of power.
Fortunately, federal government, mainly President Obama created new Executive Order #13415, to drive the government to be greener. Then in corporate America, we have Wal-Mart leading the way with their Wal-Mart Sustainability Index. The tide is changing.
Green IT is Profitable!
For some reason, business assumed that Green IT was just as expensive as Green Building, which is far from the truth. Several Green IT strategies often cut energy usage by 50% or more with an ROI within 3 to 6 months. With these provocative results, I again thought companies would jump all over these strategies. Somehow we have to attach budgets, and performance evaluations to this issue.
Unfortunately, we have been conditioned to buy bigger, stronger, faster computers. We have no such need because we can't physically keep up with the speed of today's computers. If you don't believe me, stop using the apps on your iPhone. I just watched "Battlefield:Los Angeles" on my iPhone. Saturday, I listened to the police scanners on the way home from the pub from my iPhone. I have 14GB on my iPhone, which I will never ever completely use. Less is more. In theory, the savings should allow an IT group to invest in other strategic initiatives.
Imagine being able to cut energy usage up to 50% or more with several different strategies. Imagine consolidating data center servers by up to 66%, and using the spare servers for disaster recovery. Not only do I reduce energy usage, and space concerns, I have saved a considerable amount of money. In addition, I can control the air flow in my data center for hot and cold aisle. I can use venting techniques. If I can get the CIO to understand how electricity is connected to their data center budget, then maybe I wouldn't have to preach the virtues of Green IT so much.
For the IT professional that snubs their nose at PC Power Management, and Green Printing, you must NOT ignore these very simple, cost-effective strategies. Power Management at the desktop alone can save up to 40% on energy usage. Green Printing can save up to 70% on toner usage without degrading the quality of the print job. These solutions are anywhere from $25 to $75 a desktop, and run as simple agents on your systems with robust management capabilities. Easy to install, and doesn't hinder other IT operations.
These strategies are the low hanging fruit. If you don't have the budget or manpower to consolidate your data center, start small. It's a marathon, not a race. You still get positive results and a ROI within 3 to 6 months, sometimes immediately.
Terell Jones
Director of Infrastructure
EcomNets, Inc.
http://www.ecomnets.com
http://www.wesavepower.org
http://www.greenITcouncil.org
http://www.greenITeconomicsummit.org
Follow me on twitter: http://twitter.com/TheGreenITguy
Terrell,
ReplyDeleteIt seems that we will have to work many aspects of sustainability though a return on investment (ROI) prism. Even though that may not be the best, or even the primary, reason for taking more sustainable action, it is easier to get support. Improved productivity and/or cost savings is hard to argue against.
But it is often hard to teach an old dog new paradigms.
I have found through experience over the last five years that IT management could give a crap about green anything. I love green initiatives, love making money and if I could evangelize green to my business benefit, I would. It is not working and won't work, so I lead with other ROI and occasionally to the right person, talk green. I sell cloud computing for a living and have trouble articulating how it is green to my customers...
ReplyDeleteThe ROI approach is the most productive way to approach senior management and company boards. I agree that IT managers are not focused on power savings,they also do not see the broader company objectives.EnviroSave has been working with Proxar IT in the UK in developing a model that has gained results. The savings in power and data center space through network refreshment makes financial sense. We look at cash flow savings generated and apply these savings to purchase less power hungry and more efficient equipment. Effectivley network refreshment without impacting on cash flow. The result is less power used and therefore a green outcome.So Green IT can work but you must show that it can deliver a benefit.
ReplyDeleteThere are many different aspects of Green IT along with several myths or misperceptions not to mention missed opportunities.
ReplyDeleteThere is a Green Gap or disconnect between environmentally aware, focused messaging and core IT data center issues. For example, when I ask IT professionals whether they have or are under direction to implement green IT initiatives, the number averages in the 10-15% range.
However, when I ask the same audiences who has or sees power, cooling, floor space, supporting growth, or addressing environmental health and safety (EHS) related issues, the average is 75 to 90%. What this means is a disconnect between what is perceived as being green and opportunities for IT organizations to make improvements from an economic and efficiency standpoint including boosting productivity.
You can read more about these and related themes in this post:
Green IT, Green Gap, Tiered Energy and Green Myths
http://storageioblog.com/?p=1107
Additional related content includes:
Happy Earth Day 2010!
http://storageioblog.com/?p=1204
In the above post, there is a chart showing the "Wheel of Opportunity" for Green IT that includes:
* Best practices and policies
* Metrics and measurements
* Mask or move issues (to the cloud)
* Consolidate where possible or practical (virtualized, ssd, fast servers)
* Reduce your data footprint impact
* Tiered serves, storage and networks
* Energy avoidance (avoiding doing something)
* Energy efficiency (doing more with what you have)
* HVAV and alternate energy
* E-waste, EHS, RoHS, etc
* Leverage financial incentives and rebates
Closing the Green Gap
Green washing may be endangered, however addressing real green issues is here to stay
http://storageioblog.com/?p=70
Shifting from energy avoidance to energy efficiency
http://storageioblog.com/?p=562
The new green data center: From energy avoidance to energy efficiency
http://www.itworld.com/green-it/73840/new-green-data-center-energy-avoidance-energy-efficiency
Saving Money with Green IT: Time To Invest In Information Factories
http://storageioblog.com/?p=767
Green IT Confusion Continues, Opportunities Missed!
http://storageioblog.com/?p=598
Cheers
gs
Greg Schulz
Independent IT Advisor and Author
"The Green and Virtual Data Center" (CRC)
http://www.serverandstorageio.com
I agree with the other comments, ROI must be included in any discussion and in every instance we've encountered it is included. We (The Green Data Center Alliance, GDCA) have created a series of Best Practices all focused on ROI from a broad based perspective. It can be used by organizations regardless of size, complexity or infrastructure. You can download the framework at www.greendca.org.
ReplyDeleteDerek Schwartz
Executive Director
Green Data Center Alliance (GDCA)
dereks@greendca.org